Search Engine Optimization

 1. Search Engine Optimization

  • Introduction to SEO
    • What is Search Engine Optimization
    • How Search Engines Work (PageRank History & Understanding Trust Flow, Citation Flow & Domain Authority)
    • SEO vs Pay Per Click (PPC)
  • Keywords Research
    • Understanding Google Keyword Planner Tool
    • Keyword selection process
    • Short-tail vs Long-tail keywords
    • Tracking of competitors’ keywords
    • On-Page Optimization
      • What is On-Page SEO and how it affects SEO ranking
        • Building Google preferred web structure
        • Google heading priorities (e.g. H1. H2, H3)
      • Off-Page Optimization

 Learning Outcomes

  • By the end of this course, participants will be able to:
    1. Understand Search Engine Optimization & why they need to do it for their business
    2. Conduct Keyword Research with Google Keyword Planner
    3. Implement both On-page & Off-page SEO to their websites





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