Search Engine Optimization

 1. Search Engine Optimization

  • Introduction to SEO
    • What is Search Engine Optimization
    • How Search Engines Work (PageRank History & Understanding Trust Flow, Citation Flow & Domain Authority)
    • SEO vs Pay Per Click (PPC)
  • Keywords Research
    • Understanding Google Keyword Planner Tool
    • Keyword selection process
    • Short-tail vs Long-tail keywords
    • Tracking of competitors’ keywords
    • On-Page Optimization
      • What is On-Page SEO and how it affects SEO ranking
        • Building Google preferred web structure
        • Google heading priorities (e.g. H1. H2, H3)
      • Off-Page Optimization

 Learning Outcomes

  • By the end of this course, participants will be able to:
    1. Understand Search Engine Optimization & why they need to do it for their business
    2. Conduct Keyword Research with Google Keyword Planner
    3. Implement both On-page & Off-page SEO to their websites

 

    

SIMPLE WORKSHOPS FOR FUTURE SKILLS

 

Vision to provide people to continuously learn and aspire for their entrepreneurial and personal goals in life. Adding Career and Life skills and coaching for a better Future.